Purl
Project Type
MarTech & App DevelopmentIndustry
MarTechService
MarTechDated
OngoingProject Description
PurlisaB2BSASSproductdesignedformarketerswhichallowsthemtogeneratewhitelistedshorturls.Theideaforthiscamewhenoneofourpartneragencies,LavaBeam,wantedsomethingaroundthisforoneoftheirclients.HavingpriorexperienceinsuchrequirementsduetoourproductTrakneo,weknewthetechnologystackthatwewantedtodependon.WeusedPostgreSqltohandlethelistoflongURLswerecievedfromtheusersandstoringtheconvertedshortURLswasdoneinfirestore.Theprocessofconversion,filemanagementandgeneratingtheshortURLswashandledusinganodejsbackenddeployedonGoogleCloudPlatform'sserverlessservices,GoogleCloudFunctionsandGoogleCloudRun.Theclicks,countsandotheranalyticsdataonthesegeneratedshortURLswasmaintainedinbigquery.Theuserfacingfrontendforthisentiresystemwasbuiltinreactjs.
Hit the Bulls Eye
Purlprovidesapowerfulsolutionfortheconsumerretention,byallowingyoutoidentifycustomeractivitygeneratedfromyourcampaignatscale.Instantlylocateeachcustomerandhyper-personaliseyourre-targettingresponse.
Perfect your campaign performance
Withapowerfulcapabilitytostitchdataacrossdigitalcampaigns,receiveinsightsstraighttoyourfingertips.Harvestdeepanalyticsoncampaignengagementatanindividualuserlevelandunlockarare360*viewofeachcustomer.
Brighten your links with your brand
Paintyourpurlswithyourbrand.Purl'stoolhasbuiltinbrandbuildingallowingyoutoreplacep-urlwithyourcustomdomains.Boostyourengagementbyconvertingeachlinkintoatrustedbrandasset.
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Lavabeam
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