Project Type
Web & App DevelopmentIndustry
EdTechService
Product DevDated
2023-02-28The TimesPro website had initially operated on three separate domains for early career, executive education, and enterprise solutions. However, this resulted in fragmented user experience, making it difficult for users to navigate the website efficiently. To address this issue and enhance user experience, a decision was made to integrate all three domains into a single domain. The integration of the domains into a single platform not only streamlined the user experience but also ensured better lead generation. To facilitate this, the website was designed with several clear calls-to-action (CTA) to capture leads effectively. Additionally, search engine optimization (SEO) was integrated into the website to improve visibility and attract relevant traffic. By consolidating the domains into a single platform and optimizing it for better user experience, lead generation, and SEO, TimesPro has been able to improve its online presence and provide a seamless experience for its users.
All the microservices and even frontend systems are on serverless systems using API Gateway with Lambdas and Fargate. All the jobs managed on Jenkins with automated tests help in 100% stable deployments.
At TimesPro, the database has been developed on Strapi that is a Headless, SaaS-based CMS. Using Strapi allows the systems to achieve a scale that cannot be managed with a simple SQL-based database, cost-effectively.
The frontend of the applications is developed with NextJs where necessary. Raw ReactJs allows the admin functions to be built on a strong ReactJs framework, while NextJs gives the benefits of SEO to the consumer-facing functions.
Ethinos Digital Marketing