Project Type
Data AnalyticsIndustry
EducationService
Data AnalyticsDated
OngoingTimesTSWwasadataanalyticsprojectforTheSecondWind,asub-brandofTimesProfessionallearning.Theircoreareaoffocusisexecutiveprogramsandtheywantedustofocusonanalysinghowtheircampaignsandsaleschannelswereperforming.WeworkedoncreatingpipelinesandautomatedETLprocessesthatfetchdatafrommultiplesourcesandcreateadatalakeandadatawarehouse.ThisthenwasusedtovisualizeandanalyseimportantinsightsforthebusinessthataffectedtheirKPIs.
TheTimesTSWteamhadtheirdatadistributedacrossalltheplatformtthattheywereusingtogetleadsaswellassalesforce,webengageandotherinternaltools.Ourfirstprioritywastobringthedatainonelocationandmakethewarehouseforreporting.
Thenextstepwastoderiveinsightsfromthegivendata.Here,wesatwiththebusinessandfocusedonunderstandingtheKPIstheywantedtotrackandmeasure.Oncewehadthis,wefocusedonthefunnelfollowedduringsalesandcreatedvisualizationsandanalyticsthatcorrespondtothem.