Vodafone Oman
Project Type
MarTechIndustry
TelecomService
MarTechDated
OngoingProject Description
TheVodafoneOmanprojectisoneofourflagshipMarTechproductsfortheVodafonegroup.Forthem,westartedwithCustomerDataPlatformintegrationwithSitecore'sBoxeverCDPwhichenabledthemtodooneononemarketingsothatthebestcommunincationgetssentouttoeachandeverycustomer.Thiswascomplimentedwithtestcasesthatcoveredsystemsintegrationtesting,endtoendtestcasesaswellashelpingtheomanmarketingteaminsettingupuseracceptancetesting.WealsoworkedonintegratingboxeverwithGoogleAnalytics,GoogleTagManagerandFirebase.Lastly,usingthisdata,wefocusedondashboardingandvisualtionofcommunicationssentfromboxever.
CDP Integration
IntegrationwithSitecore'sBoxeverCDPallowsVodafoneOmantodo1to1marketingacrosschannelssothatthebestcommunicationcangotoeachcustomer.
Supercharged Martech
VodafoneOmanwantstobeadigital-firsttelecom.ThroughtheLavabeamteam,wehavebeenabletoachievethat.VFOmansystemsaresuperchargedwithconnectivitytopaidmediasystemslikeDV360,SA360,Facebook,andmore.
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