Hootsuite vs. Later

Overview

Hootsuite and Later are two of the most popular social media management tools on the market. Both tools offer a wide range of features to help businesses manage their social media presence, including scheduling posts, tracking analytics, and engaging with customers.

However, there are some key differences between the two tools that may make one more suitable for your business than the other.

Features

Hootsuite

• Schedule posts to multiple social networks
• Track analytics for your social media campaigns
• Engage with customers on social media
• Collaborate with team members on social media projects
• Integrate with other business tools, such as CRM and email marketing

Later

• Schedule posts to Instagram, Facebook, and Twitter
• Track analytics for your Instagram posts
• Engage with customers on Instagram
• Collaborate with team members on Instagram projects
• Integrate with other business tools, such as Shopify and WooCommerce

Pricing

Hootsuite offers a variety of pricing plans, starting at $29 per month. Later offers a free plan, as well as paid plans starting at $10 per month.

Conclusion

Both Hootsuite and Later are powerful social media management tools that can help businesses save time and improve their social media marketing efforts. However, the best tool for your business will depend on your specific needs and budget.

If you need a tool that offers a wide range of features and integrations, then Hootsuite is a good option. If you are looking for a tool that is specifically designed for Instagram marketing, then Later is a good choice.