Later vs Brand24

Introduction

Later and Brand24 are two of the most popular social media management tools on the market. Both tools offer a wide range of features to help businesses manage their social media presence, from scheduling posts to tracking analytics. However, there are also some key differences between the two tools.

Features

Later

• Scheduling: Later allows you to schedule posts for all major social media platforms, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
• Analytics: Later provides robust analytics to help you track the performance of your social media campaigns.
• Collaboration: Later allows multiple users to collaborate on social media campaigns.
• Visual planning: Later's visual planner allows you to see how your posts will look before they are published.
• Integrations: Later integrates with a wide range of third-party tools, including Canva, Unsplash, and Hootsuite.

Brand24

• Social media monitoring: Brand24 allows you to monitor social media for mentions of your brand or keywords of your choice.
• Sentiment analysis: Brand24 provides sentiment analysis to help you understand how people are talking about your brand online.
• Influencer identification: Brand24 can help you identify influencers in your industry.
• Competitive analysis: Brand24 allows you to compare your social media performance to that of your competitors.
• Reporting: Brand24 provides a variety of reports to help you track your social media progress.

Pricing

Later

• Starter: $9 per month
• Growth: $19 per month
• Advanced: $39 per month
• Professional: $49 per month

Brand24

• Personal: $49 per month
• Business: $99 per month
• Pro: $199 per month
• Enterprise: Custom pricing

Which tool is right for you?

The best social media management tool for you will depend on your specific needs. If you are looking for a tool that can help you schedule posts, track analytics, and collaborate with others, then Later is a good option. If you are looking for a tool that can help you monitor social media for mentions of your brand or keywords of your choice, then Brand24 is a good option.

Conclusion

Later and Brand24 are both powerful social media management tools. However, there are some key differences between the two tools. Consider your specific needs before choosing a tool.