Later vs LinkedIn Ads: Which is Right for Your Business?

Overview

Later and LinkedIn Ads are two of the most popular social media advertising platforms. Both platforms offer a variety of features and targeting options, but they each have their own strengths and weaknesses. In this article, we'll compare Later and LinkedIn Ads head-to-head to help you decide which platform is right for your business.

Features

Later is a visual content scheduling platform that allows you to plan, schedule, and publish your social media posts in advance. It integrates with a variety of social media platforms, including Instagram, Facebook, Twitter, and Pinterest. Later also offers a number of features to help you create and manage your social media content, such as a built-in image editor, a content calendar, and a social media analytics dashboard.

LinkedIn Ads is a paid advertising platform that allows you to target your ads to specific demographics, interests, and job titles. LinkedIn Ads offers a variety of ad formats, including sponsored content, text ads, and display ads. You can also use LinkedIn Ads to retarget your website visitors and track your ad performance.

Targeting Options

Later offers a variety of targeting options, including:

• Demographic targeting (age, gender, location, etc.)
• Interest targeting (topics, hobbies, etc.)
• Behavioral targeting (actions taken on your website or social media pages)

LinkedIn Ads offers a more robust set of targeting options, including:

• Demographic targeting (age, gender, location, etc.)
• Company targeting (industry, size, etc.)
• Job title targeting
• Education targeting
• Skills targeting

Pricing

Later offers a free plan with limited features. Paid plans start at $9 per month and offer additional features such as unlimited scheduling, post insights, and social media analytics.

LinkedIn Ads uses a pay-per-click (PPC) pricing model. This means that you only pay when someone clicks on your ad. The cost of a click will vary depending on your target audience and the competitiveness of your keywords.

Which Platform is Right for Your Business?

Later is a good option for businesses that are looking for a simple and affordable way to schedule and publish their social media content. Later's visual content scheduling tools make it easy to create and manage your social media presence, and its social media analytics dashboard can help you track your progress.

LinkedIn Ads is a good option for businesses that are looking to target a specific audience with their ads. LinkedIn Ads offers a variety of targeting options, including job title targeting and education targeting. This makes it possible to reach your target audience with precision.

Ultimately, the best platform for your business will depend on your specific needs and goals. If you're looking for a simple and affordable way to schedule and publish your social media content, then Later is a good option. If you're looking to target a specific audience with your ads, then LinkedIn Ads is a good option.