Sprout Social vs Brand24

Overview

Sprout Social and Brand24 are two of the leading social media management tools on the market. They both offer a wide range of features to help businesses manage their social media presence, including scheduling posts, tracking analytics, and engaging with customers.

Features

Sprout Social offers a more comprehensive set of features than Brand24. In addition to the features listed above, Sprout Social also offers:

• A CRM that helps businesses manage their customer relationships
• A social listening tool that helps businesses track what people are saying about them online
• A reporting tool that helps businesses measure the success of their social media campaigns

Brand24 offers a more focused set of features than Sprout Social. In addition to the features listed above, Brand24 also offers:

• A real-time monitoring tool that helps businesses track their brand mentions across the web
• A crisis management tool that helps businesses respond to negative feedback quickly and effectively
• A team collaboration tool that helps businesses manage their social media accounts with multiple users

Pricing

Sprout Social offers three pricing plans:

• Standard: $99/month
• Professional: $149/month
• Advanced: $249/month

Brand24 offers four pricing plans:

• Starter: $49/month
• Professional: $99/month
• Premium: $199/month
• Enterprise: Custom pricing

Which tool is right for you?

The best tool for you will depend on your specific needs and budget. If you need a comprehensive set of features, Sprout Social is a good option. If you need a more focused set of features, Brand24 is a good option.

Here is a table that summarizes the key differences between Sprout Social and Brand24:

| Feature | Sprout Social | Brand24 | |---|---|---| | # of users | Unlimited | Unlimited | | Scheduling | Yes | Yes | | Analytics | Yes | Yes | | CRM | Yes | No | | Social listening | Yes | Yes | | Reporting | Yes | No | | Real-time monitoring | No | Yes | | Crisis management | No | Yes | | Team collaboration | Yes | Yes | | Pricing | $99-$249/month | $49-$199+/month |